Our brand
Offerings + Services
At Lipman Group, we understand that who we are is as important as what we do. Services can be duplicated, but it’s the servant heart, talent, experience, drive, and commitment behind those services that differentiate us. Whether we are promoting you and your business or showcasing a listing, our full-service team has the resources and experience to ensure maximum exposure.
DIGITAL ADVERTISING
Targeted digital advertising through our partner company, Adwerx, will ensure your digital ad is reaching the right audience. Whether we are promoting your services, sharing your listing, or offering market data, don’t worry about designing or executing the ad campaign. We’ve got you covered.
PRINT ADVERTISING
We have partnered with the best publications in greater Nashville to offer co-op advertising, where agents can have their listings in the top publications at an affordable price.
Nfocus • Luxury Home Magazine • Sophisticated Living
EMAIL MARKETING
With a premium system at no cost to you and custom designs ready in 2 business days, your listing is sure to shine. Staying in contact with your sphere list is also vital, which is why we offer holiday e-blasts, a monthly newsletter, and a monthly article design and ready to share.
DIRECT MAILERS
Customize a design to farm your target neighborhoods, promote a sold listing, or provide market data. We will handle designing and order and the postcards will mail directly to the address list provided.
SIGNS, BUSINESS CARDS, AND MORE
Brand consistency is important throughout your marketing channels. Signs and business cards, although traditional, are essential in the world of real estate marketing. We will create and order both for you to ensure you have the materials you need for your business.
PROPERTY BROCHURES + FLYERS
With high-quality templates that can be customized to your individual needs, we can develop a property brochure or flyer to represent your listing in its best light.
EMAIL SIGNATURES
We want to ensure your branding stays consistent, even while communicating via email, with a beautiful email signature. We will work with you to develop a signature that best speaks to you as an agent.
LOLO GIFTS
LoLo is on a mission to Keep the Local Vibe Alive in communities across the country. LoLo Gifts are a way for you, the Realtor®, to stay connected to your clients by sending them monthly, automated gifts specific to their area. LoLo only works with independently owned vendors, which supports the local economy and culture. It’s a great partnership and we are thrilled to offer our agents a unique and cost-effective way to stay connected to clients.
ONLINE MAGAZINES
We offer high-quality, beautifully designed online magazines for agents to feature their listings. Luxury listings qualify to be featured in an exclusive e-magazine. Online magazines flip just like print magazines and can be shared by sharing the link via text, on social media, or through an e-blast.
NASHVILLE CITY COLLECTION
This in-house gifting option makes it simple and easy to offer clients a sophisticated and locally curated gift. The collections are filled with local Nashville products created by our community's artisans + crafters. View more on their website below.
BRANDED BLOG POSTS
Comprised of monthly market updates and two monthly articles ranging from home trends to Nashville's happening hotspots, each blog post we share is available for you to use as you see fit for the benefit of your business.
SOCIAL MEDIA GRAPHICS + TRAINING
Agents can have two customized social media graphics designed per month. In addition, the marketing team provides the relevant content posted on our company account for agents to easily download and share on their accounts. Check out our Instagram account below.
LIFESTYLE PHOTOSHOOTS
Lifestyle photos help complete your personal brand as well as offer a glimpse into your personality. We'll help you utilize your images to the fullest across all your platforms.
LIPMAN ELEVATE
With Lipman Elevate, your clients can sell their home faster for top dollar with services like staging, flooring, painting, and more. This concierge program fronts the cost of your pre-sale home improvements with no interest or hidden fees – your clients repay the money spent at the time of closing.
CUSTOMIZABLE RESOURCES
Dazzle every potential client you meet with a semi-customized Buyer's Guide or Listing Presentation that speaks directly to you as an agent and your expertise in real estate. These are available to you in digital + print versions.
guiding you and your clients
We offer a Buyer’s Guide and Listing Presentation for our agents to use in both digital and print format. Also, we give you the option to customize a bio page so you can have a packet that speaks directly to your clients in print or digital format.
Our Campaigns
Live the life you envision
At Lipman Group, we clearly recognize that homes are a reflection of life itself for consumers, which is why we are dedicated to passionately helping all live the life they envision.
WE LIVE SOCIAL
RE/MAX is among the most followed real estate brands on social media, which makes sense as it is one of the most recognized brands in the world. Lipman Group pages engage a local audience.
Take a glimpse at our content—we think you’ll really like us.
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*Stats are a combination of RE/MAX accounts and Lipman Group accounts
YOUR BRAND
What story are you telling the world?
We want to know who you are and why you love being a REALTOR®. What do you want people to associate with your brand as a REALTOR®? It may be honest service, your many years of experience, or your loyalty. Who is your target client? Once we know all this and more, we can guide you through executing a strategy. Additionally, we coordinate lifestyle photoshoots to ensure you are putting your best impression out into the world.
